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    Home » Some Mobile Smart Phone Statistics
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    Some Mobile Smart Phone Statistics

    adminBy adminApril 25, 2022No Comments2 Mins Read
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    Some Mobile Smart Phone Statistics
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    We are constantly scouring the internet to find out what people are doing. Here are some interesting stats from a recent survey by Google.

    Smartphones are a frequently used gateway to the web:

    A significant number of smartphone users accessed the internet via their smartphone every day for the past seven days:

    US — 58 percent (online) 53 percent (multiple times)

    UK — 55 percent (online) 49 percent (multiple times)

    France — 59 percent (online) 47 percent (multiple times)

    Germany — 45 percent (online) 42 percent (multiple times)

    Japan — 78 percent (online) 68 percent (multiple times)

    Smartphone users are engaging in a variety of activities on their phone:

    Smartphone users have looked for local information on their mobile devices:

    US – 90%

    UK – 81%

    France – 83%

    Germany – 85%

    Japan – 90%

    And these local information seekers have taken action after looking up local content:

    US – 87%

    UK – 80%

    France – 83%

    Germany – 79%

    Japan – 80%

    The smartphone is playing a critical role in shopping:

    Across the board, consumers are using their smartphones while in a store:

    US – 82%

    UK – 68%

    France – 82%

    Germany – 65%

    Japan – 75%

    Not only are smartphone users using their mobile phones while shopping, they are also making purchases on their mobile device:

    US – 29%

    UK – 28%

    France – 17%

    German – 28%

    Japan – 45%

    We also gained some directional visibility into the mobile activities of marketing decision-makers:

    Only a fraction of businesses in the five countries report having mobile-optimized sites:

    US – 33%

    UK – 17%

    France – 12%

    Germany – 37%

    Japan – 43%

    Fewer than a third of businesses surveyed have an app:

    US – 19%,

    UK – 15%,

    France – 18%,

    Germany – 26%,

    Japan – 10%

    Mobile commerce strategies of the businesses we spoke with primarily target upper funnel activities: 65% reported that their mobile strategy targets the research phase of the shopping process

    While the mobile revolution is moving at different speeds across the globe, it is evident everywhere.

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