We are constantly scouring the internet to find out what people are doing. Here are some interesting stats from a recent survey by Google.
Smartphones are a frequently used gateway to the web:
A significant number of smartphone users accessed the internet via their smartphone every day for the past seven days:
US — 58 percent (online) 53 percent (multiple times)
UK — 55 percent (online) 49 percent (multiple times)
France — 59 percent (online) 47 percent (multiple times)
Germany — 45 percent (online) 42 percent (multiple times)
Japan — 78 percent (online) 68 percent (multiple times)
Smartphone users are engaging in a variety of activities on their phone:
Smartphone users have looked for local information on their mobile devices:
US – 90%
UK – 81%
France – 83%
Germany – 85%
Japan – 90%
And these local information seekers have taken action after looking up local content:
US – 87%
UK – 80%
France – 83%
Germany – 79%
Japan – 80%
The smartphone is playing a critical role in shopping:
Across the board, consumers are using their smartphones while in a store:
US – 82%
UK – 68%
France – 82%
Germany – 65%
Japan – 75%
Not only are smartphone users using their mobile phones while shopping, they are also making purchases on their mobile device:
US – 29%
UK – 28%
France – 17%
German – 28%
Japan – 45%
We also gained some directional visibility into the mobile activities of marketing decision-makers:
Only a fraction of businesses in the five countries report having mobile-optimized sites:
US – 33%
UK – 17%
France – 12%
Germany – 37%
Japan – 43%
Fewer than a third of businesses surveyed have an app:
US – 19%,
UK – 15%,
France – 18%,
Germany – 26%,
Japan – 10%
Mobile commerce strategies of the businesses we spoke with primarily target upper funnel activities: 65% reported that their mobile strategy targets the research phase of the shopping process
While the mobile revolution is moving at different speeds across the globe, it is evident everywhere.
